To build a better world for women and girls, we must grow membership. We know the WHY now let’s sell the WOW. Elevate your skill with new actionable ideas from this fun, interactive workshop designed to help build Zonta membership. Become more confident, intentional and effective in your efforts when inviting people to membership. Theresa Harris and Ansmarie Van Erp, Presentors Click here for presentation slides. Click on the handout above to open a PDF file – a MUST for teams working on recruiting.
Personas are fictional characters, which you create based upon your research in order to represent your audience. Creating personas can help you step outside yourself and recognize that different people have different needs and expectations. Personas make the design task at hand less complex, they guide your ideation processes, and they can help you to achieve the goal of creating a good experience for your audience. This workshop reviewed how creating personas will help you understand your audience’s needs, experiences, behaviours and goals and attract new members. Beatrice Gass and Emilie Hubschmid, Presenters. Click on the Presentation Slides and the Personna Form to open and print this valuable information.
How could Zonta International clubs and districts rethink their approach to membership using its unique value proposition of empowering women and girls? This session will walk through the new environment in which Zonta International is operating and walk participants through a series of exercises to brainstorm new approaches to communicate the organization’s value.
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